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Turn Your Data into Decisions.

We design and deliver Power BI solutions for UK businesses — governed semantic models, interactive dashboards, Copilot AI insights and Dynamics 365 embedded analytics that put the right data in front of the right people.

Power BI dashboard showing sales and operations analytics for a UK business
Microsoft Power BI

Unified analytics that everyone can use — governed where it matters

Microsoft Power BI is an end-to-end analytics platform — connecting to any data source, building a single trusted semantic model and delivering interactive reports, AI-generated insights and real-time dashboards to every user across web, mobile, Teams and embedded in your applications.

At MS Dynamics Consulting we design and deliver Power BI solutions that go beyond visuals — building the governed data foundations, certified semantic models and organisation-wide BI practices that make insights reliable and actionable for UK businesses of all sizes.

  • UK-based certified Power BI consultants
  • Semantic model, DAX and Dynamics 365 specialists
  • SMB and nonprofit specialists

What Power BI can do for your business

A complete analytics platform — modelled, secured and delivered for your organisation by our UK team.

Semantic Data Modelling

We design certified Power BI semantic models — defining relationships, hierarchies, DAX measures, calculated columns and row-level security — so every report across your organisation uses consistent, trusted business logic from a single source of truth.

Interactive Dashboards & Reports

Purpose-built dashboards for executives, managers and operational teams — with drill-through, cross-filtering, bookmarks, custom tooltips, conditional formatting and mobile-optimised layouts. We design for insight, not just aesthetics.

Copilot & AI Insights

Use Copilot in Power BI to generate reports and visuals from natural language, surface AI-generated narratives that explain trends and anomalies, ask questions about your data in plain English and receive smart recommendations — grounded in your governed semantic model.

Data Connectivity & ETL

Connect Power BI to Dynamics 365, Dataverse, Azure SQL, SharePoint, Excel, Salesforce, SAP, Google Analytics and 100+ other sources. We build Power Query transformation layers (M code) that clean, reshape and combine data reliably — with scheduled refresh and on-premises gateway support.

Row-Level Security & Governance

We implement static and dynamic row-level security (RLS) so each user sees only the data they're authorised to see — mapped to Entra ID groups. We also configure workspace governance, sensitivity labels, endorsement (certified/promoted datasets) and deployment pipelines for Dev → Test → Production promotion.

Embedded & Dynamics 365 Analytics

Embed Power BI reports directly inside Dynamics 365 forms, dashboards and Power Apps — giving users in-context analytics without switching applications. We also implement Power BI Embedded (Azure) for customer-facing portals and ISV scenarios where end-users should not require a Power BI licence.

Power BI dashboards we build for UK organisations

Insight-driven reporting across every function — delivering measurable value from your existing data.

Sales & CRM Analytics

Pipeline dashboards, win/loss analysis, rep performance scorecards and revenue forecasting — built on Dynamics 365 Sales and Dataverse data. Real-time visibility for sales directors and regional managers with territory-scoped RLS.

Finance & Management Reporting

P&L statements, cash flow dashboards, budget vs actuals, aged debtor and creditor reports — pulling from Business Central, Sage, Xero or SQL. Paginated reports formatted for boardroom distribution and regulatory submission.

Customer Service & Operations

Case volume, resolution time, SLA compliance, agent workload and CSAT trend dashboards — connecting Dynamics 365 Customer Service data with operational metrics. Drill-through to individual case and team performance.

Supply Chain & Inventory

Stock level monitoring, supplier performance, delivery lead times and demand forecasting dashboards — integrating ERP, WMS and logistics platform data. Alert-driven visuals that flag critical thresholds before they become problems.

HR & People Analytics

Headcount, attrition, absence, recruitment pipeline and training completion dashboards — built on SharePoint, HR system and payroll data with department-level RLS to protect sensitive employee information.

Marketing & Campaign Reporting

Multi-channel campaign performance, cost-per-lead, conversion funnel and attribution dashboards — combining Dynamics 365 Customer Insights, Google Analytics, LinkedIn Ads and email platform data in one unified view.

How we deliver your Power BI solution

A structured, data-first approach that builds lasting BI capability — not just one-off reports.

1

Data Discovery

We audit your data sources, assess data quality, map fields to business KPIs and identify gaps — producing a clear data architecture plan before any modelling begins.

2

Semantic Model & ETL

We build the Power Query data transformation layer, design the star-schema semantic model, write DAX measures and implement RLS — the foundation all future reports will rely on.

3

Report & Dashboard Design

Iterative report design with regular stakeholder reviews — wireframes first, then interactive prototypes in Power BI Desktop, refined until every user persona has the insights they need.

4

Deploy, Train & Support

Deployment via pipelines to your Power BI workspace, user training sessions, adoption support and an ongoing managed service — including dataset refresh monitoring, report enhancement and licence optimisation.

Power BI licensing

Microsoft licence costs depend on your user count, report sharing requirements and dataset sizes — we help you choose the right option.

Power BI Free

Individual authoring and publishing to a personal workspace — no cost, no sharing with others.


  • Power BI Desktop (full authoring)
  • Publish to personal workspace
  • Cannot share with others
  • No collaboration workspaces
Most popular

Power BI Pro

Per-user plan for sharing, collaboration and publishing reports to shared workspaces.


  • Share & collaborate on reports
  • Shared workspaces & apps
  • 8x daily scheduled refresh
  • Included with Microsoft 365 E5
  • 1 GB model size limit

Power BI Premium Per User

Everything in Pro plus larger datasets, paginated reports, Copilot in Power BI, AI features and deployment pipelines.


  • Everything in Pro
  • Up to 100 GB model size
  • Paginated reports (SSRS-style)
  • AI features & Copilot in Power BI
  • Deployment pipelines (Dev/Test/Prod)
Licensing costs vary by user count, dataset size and sharing requirements. Contact us for a personalised licensing recommendation or visit the official Microsoft Power BI pricing page.

Why choose MS Dynamics Consulting

UK-based, senior-led Power BI expertise — delivered with transparency and care.

UK-Based Team

All consultants are UK-based. No offshoring, no handoffs to junior staff. Direct access to the people building your reports and data models.

Certified Consultants

Microsoft-certified Power BI developers with hands-on experience across finance, sales, operations, HR and customer service analytics — not generic BI generalists.

10+ Years' Experience

Over a decade of Power Platform and Dynamics 365 delivery. We understand the data that lives in your Microsoft systems and know how to model it correctly from day one.

Ongoing Support

Post go-live refresh monitoring, report enhancements, licence reviews and Power BI training — ensuring your BI estate stays current, trusted and well-adopted across your organisation.

Frequently asked questions

Common questions about Power BI from UK businesses. Don't see yours? Ask us directly.

Microsoft Power BI is a unified analytics platform that lets organisations connect to any data source, build interactive dashboards and reports, and share insights across the business — from self-service analytics for everyday users to enterprise-grade semantic data models with row-level security and AI-powered insights via Copilot. It integrates natively with Microsoft 365, Dynamics 365, Azure, SharePoint, Teams and hundreds of third-party data sources.

Yes. Power BI connects natively to Dynamics 365 and Dataverse via the Dataverse connector, as well as Azure SQL, SharePoint, Excel, Salesforce, Google Analytics and hundreds of other data sources. We build certified semantic data models, create DAX measures, design interactive dashboards and publish Power BI apps to your organisation. We also embed Power BI analytics directly inside Dynamics 365 forms and dashboards for an in-context reporting experience.

A Power BI semantic model is the trusted, governed layer that sits between your raw data sources and your reports. It defines measures, calculated columns, relationships, hierarchies and row-level security — ensuring every report built on top of it uses consistent, agreed business logic. A well-designed semantic model is the foundation of scalable, trustworthy BI. We design and certify semantic models for UK organisations of all sizes.

Power BI Pro (from £8.60/user/month) enables publishing, sharing and collaborating on reports and dashboards. Power BI Premium Per User (from £18.50/user/month) adds larger dataset sizes up to 100 GB, paginated reports, AI features, Copilot in Power BI and deployment pipelines for Dev/Test/Production promotion. Power BI Premium Per Capacity is a capacity-based licence for large-scale enterprise deployments. We help UK organisations choose the right licence tier for their headcount and use case.

Row-level security (RLS) in Power BI restricts the data a user sees within a report based on their identity — for example, a regional manager sees only their region's data whilst a finance director sees all regions. We implement static and dynamic RLS using DAX filter expressions on the semantic model, map security roles to Entra ID groups and test thoroughly across user personas — ensuring sensitive data is never exposed to unauthorised viewers.

Scroll each panel to explore our Power BI expertise in depth.

Data Modelling & DAX

Star Schema Design

We design Power BI semantic models using star and snowflake schema patterns — fact tables, dimension tables, role-playing dimensions and bridge tables. Correct schema design is the single biggest factor in report performance and DAX measure simplicity.

DAX Measures & KPIs

We write optimised DAX for complex business calculations: year-over-year growth, rolling averages, cumulative totals, budget variance, market share, customer lifetime value and many more. Every measure is named, described and tested against known reference values.

Power Query (M) Transformations

We build maintainable Power Query ETL pipelines — combining multiple data sources, reshaping tables, handling nulls, normalising dates, unpivoting and appending — using query folding patterns that push transformation work back to the source for maximum performance.

Incremental Refresh

For large datasets — millions of rows from Dynamics 365 or SQL — we implement incremental refresh policies that only reload recent data on each scheduled refresh, reducing refresh duration and gateway load significantly.

Power BI DAX UK Power BI semantic model UK Power Query UK

Report Design & Governance

Visual Design & UX

We design Power BI reports with a clear visual hierarchy — choosing the right chart type for each insight, applying your brand colours and fonts via report themes, using bookmarks for guided navigation and tooltip pages for detail-on-demand without cluttering the canvas.

Paginated Reports

For pixel-perfect, print-ready outputs — invoice statements, regulatory submissions, purchase orders and board packs — we build Power BI paginated reports (SSRS-style) that render identically across PDF, Excel and print, with subscription-based scheduled delivery to email.

Row-Level Security

Static RLS for fixed role-to-filter mappings (e.g., Sales North, Sales South) and dynamic RLS using USERPRINCIPALNAME() or USERNAME() to derive filter context from the viewer's Entra ID identity — mapped to security tables in the semantic model.

Deployment Pipelines & ALM

We configure Power BI deployment pipelines (Dev → Test → Production), workspace governance, endorsement (certified and promoted datasets), sensitivity labels and usage metrics monitoring — ensuring your BI estate is managed with the same rigour as application software.

Power BI dashboard UK Power BI RLS UK Power BI paginated reports UK

Integration & Embedded BI

Dynamics 365 Embedded Analytics

We embed Power BI reports and dashboards directly inside Dynamics 365 Sales, Customer Service, Field Service and Business Central — using the Power BI embedded control on forms and dashboards. Users get in-context analytics without leaving the application.

Power BI Embedded (Azure)

For customer-facing portals, ISV products and scenarios where end-users should not require a Power BI licence, we implement Power BI Embedded using Azure capacity and the Power BI REST API — embedding fully interactive reports inside your web application with your own authentication and branding.

Teams & SharePoint Integration

Publish Power BI reports as tabs in Microsoft Teams channels, embed in SharePoint modern pages and pin dashboard tiles to Teams channels — meeting users where they already work without requiring them to navigate to the Power BI portal.

Power Automate & Data Alerts

Configure data-driven alerts on dashboard tiles that trigger Power Automate flows when KPIs cross thresholds — sending Teams notifications, creating Dynamics 365 tasks or initiating approval workflows automatically when your data signals a need for action.

Power BI Dynamics 365 UK Power BI Embedded UK Power BI Teams UK

Ready to unlock insights from your data?

Book a free 30-minute consultation. We'll review your data sources, discuss your reporting needs and give you an honest assessment of what a Power BI solution would take — at no cost and with no obligation.

Book a free consultation